A musician must make music, an artist must paint, a poet must write, if he is to be ultimately at peace with himself. What a man can be, he must be.
— Abraham Maslow

The traditional selling model used today makes most cringe, and simply doesn’t convert the growing market of female buyers. It’s time to embrace our innate gifts  and lead with pleasure, not pain, with grace, not force, and with ease, not effort. 

Hi! I’m Violet Rainwater, a sales strategist with a passion for the psychology of salesmanship. As a  corporate speaker and Elite level sales trainer,  I provide sales professionals the tools to ignite sales and heighten well beingMy ultimate mission is to share what I’ve learned in my 20+ years as a professional sales woman, and provide innovative strategies, powerful resources, and cutting edge practices. 

As a top sales producer, my secret was selling to women. As a financial adviser, 80% of my clients were women. I understood how to connect with them, how to turn them on, and how they needed to FEEL in order to sign on the dotted line. It was during my career in sales, that I noticed a gap between the archaic, masculine sales model and the needs of female consumers. Let’s face it -  men and women are very different and so are their buying triggers. How do women make buying decisions differently than men? What makes women buy?  These became my big questions and the answers became my “why.”

Women account for 85% of all consumer purchases today and yet, most sales professionals are approaching selling to both men and women using the same outdated, masculine-based sales model.

After years of research on the psychology of women, specifically, how they come to buy products and services, I discovered what makes a woman say YES, 

These findings, coupled with my  in-depth understanding of women and what makes them say yes, lead to the development of my proprietary sales model that not only drastically boosted sales, and filled the gap in converting this growing market of female consumers, but also alleviated stress and burnout among  sales professionals.  Using my own system, Connection Based Selling, in less than three months, my team doubled our revenue, working half the number of  hours.  

Today my passion and purpose is teaching sales professionals how to Make it Rain by stepping into the natural power of connection to increase closing rates, sell with ease and joy, and keep clients coming back for more!

 If you are looking for a progressive speaker and  sales trainer to capitalize on this growing trend of female consumers, reach out today for a complimentary strategy call.






 “I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. Henceforth will I apply ALL my efforts to become the highest mountain of all and I will strain my potential until it cries for mercy."



~Og Mandino, The Greatest Salesman In The World